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Photography Question 

Judith McGuire
 

Pricing Photographic Work


I've already looked through previous questions on this topic but some of it is dated and I need ideas current to 2007. I've recently shot some photos for a local publication (magazine) and since they accepted more than they thought they'd use they're now trying (I believe) to hedge on what they are willing to pay per photo. I'll give them the benefit of the doubt because I see an opportunity to have more work published. I would like to work out something that is beneficial for both of us. I'd like to have work published and they'll use more of it if the price is right. If I quote too much I'm sure they will be hesitant to use much of my work. I sure don't want to cheapen it either by giving it away.

Also, is the factor of going on site to shoot assignments. Driving there is not an issue because it's all local but TIME is what I need to be able to calculate and I don't know how to do that.

As you all well know too, shooting on assignment is one thing, polishing the work in the computer before presenting it to them is another time factor.

Give me some ideas of either hourly rates or per published picture rate. I'm in the midwest -- not big time NY city.

Does it sound reasonable to say only 'one time use' and not give them exclusive rights? Can I call it copyrighted work without employing an attorney?

Sorry, lots of questions there. Help me out!


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February 08, 2007

 

Mark Feldstein
  It doesn't matter at all where you and/or the publication are geographically located, Judith. Whether you're in Keokuk or Manhattan the pricing principles are all the same as are generally the editorial rates for publication. The biz principles that apply to publications are likewise, all the same. You DO have a written contract with the publisher, right? A stock delivery memorandum or assignment confirmation invoice?

I think there's plenty of info here on BP as to how to charge and how to charge for time. Just look around for it.

Sorry, not all of us know about "polishing the work in the computer". I do that in the camera before I send the film to the lab. :>) Or, in some very very rare cases, before the pixels hit the disc.

Timely copyrighting you can easily do on your own by downloading the form "VA" at http://www.copyright.gov following the directions and paying the fees.

If you're going to run with the big dogs, you need to get off the porch. Join a local professional association and talk about rates at local meetings with other members, like American Society of Media Photographers, Professional Photogs of America, National Press Photogs., or Advertising Photographers of America and for rates and policies, Editorial Photographers. Except for PPofA and APA, I still belong to all the others and IMHO, they are all worthwhile outfits. Also get a subscription to Photo District News. You'll find links to those at my website. (pardon the dust there).
Take it light.;>)
Mark


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February 08, 2007

 
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