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Category: Photography Careers and Making Money

Photography Question 

Jon M. Trombetto
 

What to Charge for head shots


I can use your help. I'm a serious amateur photographer. It is not my day job just a hobby. I have taken photos of friends and family for years and they are always liked - nothing fancy. I was approached by a good friend at a radio station with an idea to trade head shot photos of radio personalities in exchange for some free air time for my regular business. I asked for photo credits. We still have to work out what I want either on a per hour basis or a per headshot. I have never done this before and need your expertise to determine what I should do as to charges, rights to photos etc. etc. Please give me some guidance. I have a Canon 5D, tripod, a 430Ex & 580EX flash, Canon 70-200mm IS f2.8 L lens / 28-135 IS lens / 17-40mm f4.0 L lens / Tamron 28-70mm f2.8 lens.


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August 27, 2007

 

Mark Feldstein
  Greetings Jon: Ask your good friend what the radio station charges per minute of on air advertising during prime time (morning or afternoon) based on SRDS (standard rate data service). Take that number, multiply x 60 minutes and you'll get a price per hour. That's what to charge.

Consider the value of your work to the radio station and the fact that there are pros who would charge a radio station professional rates. Even though this is your hobby, why should you charge any less just because you're not a professional photographer?
Why should you diminish the value of your work to anyone, friends or not, professional or amateur.

Charge the radio station your full retail based on their full retail. It doesn't matter a bit what you do for a living. It's the value of your work to them.

Trust me, I'm not kidding.
Take it light. ;>)
Mark
Mark


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August 28, 2007

 

Jon M. Trombetto
  I appreciate your feedback Mark. Unfortunately they needed an answer yesterday AM. The station people and I agreed on $500 per hour for a 4 hour period. I hope that was ok? It seemed pretty good to me. Is there anything else? I did ask for photo credits and they indicated that they may need additional photos at at some of their live broadcasting events.
Thanks again,
Jon T


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August 29, 2007

 

Debby A. Tabb
 
 
  Business Card
Business Card

Debby A. Tabb

 
 
Jon,
you did Very Well!
Get the agreement on paper and if this is a one day/ 4 hour job it should be paid in full at the shoot.
or at the very least 250 at shoot/250 at delivery.
Be Very good to this client and resonable as they are already paying you well and prepareing to use you again.
On going work with a client is valuable!
I hope this helps, wishing you hte very best in this venture,
Debby Tabb
** proper posing is key to this shoot, no straight on shots,remember to angle them.


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August 29, 2007

 
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